The heritage runs deep in the Lagomarsino farming operation. The company founder, Frank Giannini, was born in Porto Ferrajo, an island of Elba off the Tuscan coast of Italy. Frank learned the secrets of growing grapes and took charge of his father’s vineyard at 17. At 21, he had worked out a plan to immigrate to California, where he would have more opportunities. Giannini arrived in San Francisco in 1885 and, with two others, bought 160 acres of unimproved land northeast of Tulare in 1889. In 1891, Giannini acquired his partners’ interests and purchased 480 adjoining acres. Frank Giannini’s son-in-law, Fred Lagomarsino, his grandson, Frank Lagomarsino, and his great-grandson, Fred Lagomarsino, have continued to farm and prosper through the diversification established by the company founder.